Update on the Mail Marketing – Let The Leads Prequalify Themselves

What I’ve discovered is that I need to filter my leads automatically using my voice mail.

One thing I can do is mention that I’m not looking to buy at retail prices, and that not many other people are because of the state of our real estate market.  I could probably let people know that I do have a good real estate agent I can refer them to if they’re interested, and to mention that on their message to me.

If I do this, it will do two things:

1. It will reduce the number of messages I receive. My prospects will automatically disqualify themselves.

2. There will be less response, and less leads to refer out to real estate agents.

On my next mailing to sellers, I will definitely change my message on my voicemail.  I don’t think that my message on my postcard needs to change much.  It’s pulling VERY well, and I’m STILL getting calls today!

Until next time,

Ryan Thompson